Making healthful food choices: The influence of health claims and nutrition information on consumers' evaluations of packaged food products and restaurant menu items

Journal of Marketing

Volumn 67, Issue 2, 2003, Pages 19-34

  Kozup, John C ^a   Creyer, Elizabeth H ^b   Burton, Scot ^b  

^a VILLANOVA UNIVERSITY   (United States)

^b UNIVERSITY OF ARKANSAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037396151     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.67.2.19.18608     Document Type: Review

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