The value relevance of brand attitude in high-technology markets

Journal of Marketing Research

Volumn 38, Issue 4, 2001, Pages 485-493

  Aaker, David A ^a   Jacobson, Robert ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035540609     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.38.4.485.18905     Document Type: Article

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