Beyond rhetoric: Re-thinking entrepreneurial marketing from a practice perspective

Journal of Research in Marketing and Entrepreneurship

Volumn 16, Issue 2, 2014, Pages 105-127

  Gross, Nicole ^a   Carson, David ^b   Jones, Rosalind ^c  

^a UNIVERSITY COLLEGE DUBLIN   (Ireland)

^b UNIVERSITY OF ULSTER   (United Kingdom)

^c UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Entrepreneurial marketing; Entrepreneurship; Marketing entrepreneurship interface; Small to medium sized enterprises; Social practice theory

Indexed keywords

EID: 84915805913     PISSN: 14715201     EISSN: 1471521X     Source Type: Journal    
DOI: 10.1108/JRME-01-2014-0003     Document Type: Article

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