The entrepreneurial marketing mix

Qualitative Market Research

Volumn 12, Issue 4, 2009, Pages 391-403

  Martin, Diane M ^a  

^a UNIVERSITY OF PORTLAND   (United States)

Author keywords

Communication; Entrepreneurialism; Marketing; Marketing mix

Indexed keywords

EID: 70349640321     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750910993310     Document Type: Article

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