A comparison of marketing practices: Perspectives from first and second generation UK South Asians

International Journal of Consumer Studies

Volumn 31, Issue 2, 2007, Pages 174-186

  McPherson, Mark ^a  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Convergence; Entrepreneurship; Ethnicity; Inter generational differences; Marketing practices

Indexed keywords

EID: 77952684001     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2006.00583.x     Document Type: Article

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