History, theory and evidence of entrepreneurial marketing - An overview

International Journal of Entrepreneurship and Innovation Management

Volumn 11, Issue 1, 2010, Pages 3-18

  Hills, Gerald E ^a   Hultman, Claes M ^b   Kraus, Sascha ^c   Schulte, Reinhard ^d  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^b ÖREBRO UNIVERSITY   (Sweden)

^c UNIVERSITY OF LIECHTENSTEIN   (Liechtenstein)

^d LEUPHANA UNIVERSITY OF LÜNEBURG   (Germany)

Author keywords

EM; Entrepreneurial marketing; Entrepreneurship; Innovation; Marketing

Indexed keywords

EID: 72149109020     PISSN: 1368275X     EISSN: 17415098     Source Type: Journal    
DOI: 10.1504/IJEIM.2010.029765     Document Type: Article

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