Entrepreneurial marketing in small businesses: A conceptual exploration

International Small Business Journal

Volumn 29, Issue 1, 2011, Pages 25-36

  Jones, Rosalind ^a   Rowley, Jennifer ^b  

^a BANGOR UNIVERSITY   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

customer orientation; entrepreneurial marketing; entrepreneurial orientation; innovation orientation; market orientation; SME marketing

Indexed keywords

EID: 79952075156     PISSN: 02662426     EISSN: 17412870     Source Type: Journal    
DOI: 10.1177/0266242610369743     Document Type: Article

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