Crafting a competitive advantage: Tempering entrepreneurial action with positioning-based values

Qualitative Market Research: An International Journal

Volumn 7, Issue 3, 2004, Pages 172-182

  Beverland, Michael ^a   Lockshin, Lawrence S ^b  

^a MONASH UNIVERSITY   (Australia)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Entrepreneurialism; Niche marketing; Strategic management

Indexed keywords

EID: 84993089968     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750410540182     Document Type: Article

References (35)

1. Aldrich, H.E. (1999), Organizations Evolving, Sage Publications, London.
2. Audia, P.G., Locke, E.A. and Smith, K.G. (2000), “The paradox of success: an archival and a laboratory study of strategic persistence following radical environmental change”, Academy of Management Journal, Vol. 43 No. 5, pp. 837-853.
3. Beal, R.M. (2000), “Competing effectively: environmental scanning, competitive strategy, and organizational performance in small manufacturing firms”, Journal of Small Business Management, Vol. 38 No. 1, pp. 27-47.
4. Beverland, M.B. and Lockshin, L.S. (2001), “Organizational life cycles in small New Zealand wineries”, Journal of Small Business Management, Vol. 39 No. 4, pp. 354-362.
5. Carson, D. (1985), “The evolution of marketing in small firms”, European Journal of Marketing, Vol. 19 No. 5, pp. 7-16.
6. Carson, D. (2001), “Marketing for small to medium enterprises”, in Ed. Baker, M.J. (Ed.), The Marketing Book, 4th ed., Butterworth-Heinemann, London, pp. 621-639.
7. Collins, J.C. and Porras, J.I. (1995), Built to Last: Successful Habits of Visionary Companies, Century Books, London.
8. Coviello, N.E., Brodie, R.J. and Munro, H.J. (2000), “An investigation of marketing practice by firm size”, Journal of Business Venturing, Vol. 15, pp. 523-545.
9. Covin, J.G. and Slevin, D.P. (1991), “A conceptual model of entrepreneurship as firm behavior”, Entrepreneurship Theory & Practice, Vol. 16 No. 1, pp. 7-25.
10. D'Aveni, R.A. (1994), Hypercompetition: Managing the Dynamics of Strategic Maneuvering, The Free Press, New York, NY.
11. D'Aveni, R.A. and MacMillan, I.C. (1990), “Crisis and the content of managerial communications: a study of the focus of attention of top managers in surviving and failing firms”, Administrative Science Quarterly, Vol. 35 No. 4, pp. 634-657.
12. Dalgic, T. and Leeuw, M. (1994), “Niche marketing revisited: concept, application and some European cases”, European Journal of Marketing, Vol. 20 No. 1, pp. 39-55.
13. Day, G.S. (1999), Market-Driven Strategy: Processes for Creating Value, The Free Press, New York, NY.
14. Eisenhardt, K.M. and Sull, D.S. (2001), “Strategy as simple rules”, Harvard Business Review, Vol. 79 No. 1, pp. 107-116.
15. Ferrier, W.J., Smith, K.G. and Grimm, C.M. (1999), “The role of competitive action in market share erosion and industry dethronement: a study of industry leaders and challengers”, Academy of Management Journal, Vol. 42 No. 4, pp. 372-388.
16. Flint, D.J., Woodruff, R.B. and Gardial, S.F. (2002), “Exploring the phenomenon of customers' desired value change in a business-to-business context”, Journal of Marketing, Vol. 66, October, pp. 102-117.
17. Grimm, C.M. and Smith, K.G. (1997), Strategy as Action: Industry Rivalry and Coordination, South Western College Publishing, Cincinnati, OH.
18. Hayek, F.A. (1945), Individualism and Economic Order, University of Chicago Press, Chicago, IL.
19. Kapferer, J-N. (2001), Strategic Brand Management, 2nd ed., Kogan Page, Milford, CT.
20. Kirzner, I.M. (1997), “Entrepreneurial discovery and the competitive market process: an Austrian approach”, Journal of Economic Literature, Vol. 35, March, pp. 60-85.
21. Kotler, P. (2000), Marketing Management, 10th ed., Prentice-Hall, Sydney.
22. Lumpkin, G.T. and Dess, G.G. (2001), “Linking two dimensions of entrepreneurial orientation to firm performance: the moderating role of environment and industry life cycle”, Journal of Business Venturing, Vol. 16, pp. 429-451.
23. Mintzberg, H. (1994), The Rise and Fall of Strategic Planning, Prentice-Hall, New York, NY.
24. Mises, L. (1949), Human Action, Yale University Press, New York, NY.
25. Moran, P. and Ghoshal, S. (1999), “Markets, firms, and the process of economic development”, Academy of Management Review, Vol. 24 No. 3, pp. 390-412.
26. Morris, M.H., Avila, R. and Teeple, E. (1990), “Sales management as an entrepreneurial activity”, Journal of Personal Selling and Sales Management, Vol. 10, Spring, pp. 1-15.
27. Morris, M.H., Schindehutte, M. and LaForge, R.W. (2002), “Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives”, Journal of Marketing Theory and Practice, Vol. 10 No. 4, pp. 1-19.
28. Narver, J.C., Slater, S.F. and Tietje, B. (1998), “Creating a market orientation”, Journal of Market-Focused Management, Vol. 2, pp. 241-255.
29. Pettigrew, A.M., Woodman, R.W. and Cameron, K.S. (2001), “Studying organizational change and development: challenges for future research”, Academy of Management Journal, Vol. 44 No. 4, pp. 697-713.
30. Porter, M.E. (1980), Competitive Strategy, Free Press, New York, NY.
31. Sarasvathy, S.D. (2001), “Causation and effectuation: toward a theoretical shift from economic inevitability to entrepreneurial contingency”, Academy of Management Review, Vol. 26 No. 2, pp. 243-263.
32. Sashittal, H.C. and Jassawalla, A.R. (2001), “Marketing implementation in smaller organizations: definition, framework, and propositional inventory”, Journal of the Academy of Marketing Science, Vol. 29 No. 1, pp. 50-69.
33. Srivastava, R.K., Fahey, L. and Christensen, H.K. (2001), “The resource-based view and marketing: the role of market-based assets in gaining competitive advantage”, Journal of Management, Vol. 27, pp. 777-802.
34. Stokes, D. (2000), “Putting entrepreneurship into marketing: the process of entrepreneurial marketing”, Journal of Research in Marketing & Entrepreneurship, Vol. 2 No. 1, pp. 1-16.
35. Swaminathan, A. (2001), “Resource partitioning and the evolution of specialist organizations: the role of location and identity in the US wine industry”, Academy of Management Journal, Vol. 44 No. 6, pp. 1169-85.