Qualitative research issues at the marketing/ entrepreneurship interface

Journal of Knowledge Management

Volumn 14, Issue 6, 2010, Pages 51-58

  Carson, David ^a   Coviello, Nicole ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b UNIVERSITY OF CALGARY   (Canada)

Author keywords

Entrepreneurship; Marketing; Methodology; Qualitative techniques

Indexed keywords

EID: 77957860808     PISSN: 13673270     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509610131162     Document Type: Review

References (21)

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