Relationships, marketing and small business: An exploration of links in theory and practice

Qualitative Market Research: An International Journal

Volumn 7, Issue 3, 2004, Pages 228-236

  Zontanos, Grigorios ^a   Anderson, Alistair R ^a  

^a ROBERT GORDON UNIVERSITY   (United Kingdom)

Author keywords

Entrepreneurialism; Marketing; Relationship marketing; Small enterprises; Socialization

Indexed keywords

EID: 84993027387     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750410540236     Document Type: Article

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