Inside Marketing: Practices, Ideologies, Devices

Inside Marketing: Practices, Ideologies, Devices

Volumn , Issue , 2011, Pages 1-376

  Zwick, Detlev ^a   Cayla, Julien ^b,c  

^a YORK UNIVERSITY   (Canada)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

^c KEDGE BUSINESS SCHOOL   (France)

Author keywords

Business; Capitalism; Consumers; Cultural anthropology; Economic sociology; Marketers; Marketing; Marketing materials; Marketing practice

Indexed keywords

EID: 84860308751     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1093/acprof:oso/9780199576746.001.0001     Document Type: Book

References (0)