Presentation of a generic “EMICO” framework for research exploration of entrepreneurial marketing in SMEs

Journal of Research in Marketing and Entrepreneurship

Volumn 11, Issue 1, 2009, Pages 5-21

  Jones, Rosalind ^a   Rowley, Jennifer ^b  

^a BANGOR UNIVERSITY   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Computer software; Entrepreneurialism; Marketing; Small to medium sized enterprises

Indexed keywords

EID: 84993090002     PISSN: 14715201     EISSN: 1471521x     Source Type: Journal    
DOI: 10.1108/14715200911014112     Document Type: Article

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