Marketing-as-practice. Introduction to the special issue

Scandinavian Journal of Management

Volumn 27, Issue 2, 2011, Pages 189-195

  Skålén, Per ^a   Hackley, Chris ^b  

^a KARLSTAD UNIVERSITY   (Sweden)

^b UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Introduction; Marketing as practice; Practice theory

Indexed keywords

EID: 79955979970     PISSN: 09565221     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.scaman.2011.03.004     Document Type: Editorial

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