Do small businesses have to practise marketing to survive and grow?

Marketing Intelligence & Planning

Volumn 14, Issue 1, 1996, Pages 6-18

  Hogarth Scott, Sandra ^a   Watson, Kathryn ^a   Wilson, Nicholas ^a  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Competitive advantage; Customers; Growth; Marketing; Planning; Small firms

Indexed keywords

EID: 84986038300     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509610106197     Document Type: Review

References (16)

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