Exploring collaboration between sales and marketing

European Journal of Marketing

Volumn 41, Issue 7-8, 2007, Pages 939-955

  Meunier Fitzhugh, Ken Le ^a   Piercy, Nigel F ^b  

^a UNIVERSITY OF LONDON   (United Kingdom)

^b UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Business performance; Marketing; Sales

Indexed keywords

EID: 34547155145     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710752465     Document Type: Review

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