A multidimensional study of the key determinants of effective SME marketing activity: Part 1

International Journal of Entrepreneurial Behaviour & Research

Volumn 7, Issue 5, 2001, Pages 171-204

  Hill, Jimmy ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Competences; Entrepreneurialism; Marketing; Personal selling; Small to medium sized enterprises

Indexed keywords

EID: 84986104594     PISSN: 13552554     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006006     Document Type: Article

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