메뉴 건너뛰기




Volumn 46, Issue 1, 2008, Pages 99-112

The evolution and development of entrepreneurial marketing

Author keywords

[No Author keywords available]

Indexed keywords


EID: 37649024671     PISSN: 00472778     EISSN: 1540627X     Source Type: Journal    
DOI: 10.1111/j.1540-627X.2007.00234.x     Document Type: Article
Times cited : (278)

References (47)
  • 4
    • 0009857606 scopus 로고    scopus 로고
    • An Operationalization of Stevenson's Conceptualization of Entrepreneurship as Opportunity-Based Firm Behavior
    • Brown, T. E., P. Davidsson J. Wiklund (2001 An Operationalization of Stevenson's Conceptualization of Entrepreneurship as Opportunity-Based Firm Behavior Strategic Management Journal 22, 953 968.
    • (2001) Strategic Management Journal , vol.22 , pp. 953-968
    • Brown, T.E.1    Davidsson, P.2    Wiklund, J.3
  • 6
    • 4444347633 scopus 로고    scopus 로고
    • Marketing for Small-To-Medium Enterprises
    • in. ed. Ed. M. J. Baker. Oxford: Butterworth-Heinemann
    • Carson, D. (1999 Marketing For Small-To-Medium Enterprises in The Marketing Book, 4th ed. Ed. M. J. Baker. Oxford : Butterworth-Heinemann, 621 638.
    • (1999) The Marketing Book, 4th , pp. 621-638
    • Carson, D.1
  • 7
    • 37649020381 scopus 로고    scopus 로고
    • Marketing in Small Firms
    • in. Ed. K. Blois. Oxford: Oxford University Press
    • Carson, D. (2000 Marketing in Small Firms in The Oxford Textbook of Marketing. Ed. K. Blois. Oxford : Oxford University Press, 570 590.
    • (2000) The Oxford Textbook of Marketing. , pp. 570-590
    • Carson, D.1
  • 10
    • 84986038296 scopus 로고    scopus 로고
    • Entrepreneurial Marketing - A Historical Perspective on Development and Practice
    • Collingson, E. E. Shaw (2001 Entrepreneurial Marketing - A Historical Perspective on Development and Practice Management Decision 39 (9 761 766.
    • (2001) Management Decision , vol.39 , Issue.9 , pp. 761-766
    • Collingson, E.1    Shaw, E.2
  • 11
    • 12944317282 scopus 로고    scopus 로고
    • An Investigation of Marketing Practice by Firm Size
    • Coviello, N. E. R. J. Brodie (2000 An Investigation of Marketing Practice by Firm Size Journal of Business Venturing 5/ 6, 523 547.
    • (2000) Journal of Business Venturing , vol.5 , Issue.6 , pp. 523-547
    • Coviello, N.E.1    Brodie, R.J.2
  • 12
    • 0001817754 scopus 로고    scopus 로고
    • Corporate Entrepreneurship and the Pursuit of Competitive Advantage
    • Covin, J. G. M. P. Miles (1999 Corporate Entrepreneurship and the Pursuit of Competitive Advantage Entrepreneurship Theory and Practice 23 (3 47 63.
    • (1999) Entrepreneurship Theory and Practice , vol.23 , Issue.3 , pp. 47-63
    • Covin, J.G.1    Miles, M.P.2
  • 14
    • 0001582379 scopus 로고
    • Missing the Boat and Sinking the Boat: A Conceptual Model of Entrepreneurial Risk
    • Dickson, P. R. J. J. Giglierano (1986 Missing the Boat and Sinking the Boat: A Conceptual Model of Entrepreneurial Risk Journal of Marketing 50 (3 58 70.
    • (1986) Journal of Marketing , vol.50 , Issue.3 , pp. 58-70
    • Dickson, P.R.1    Giglierano, J.J.2
  • 15
    • 0002950085 scopus 로고
    • Marketing Redefined
    • Gronroos, C. (1990 Marketing Redefined Management Decision 20 (8 5 9.
    • (1990) Management Decision , vol.20 , Issue.8 , pp. 5-9
    • Gronroos, C.1
  • 16
    • 84986129177 scopus 로고
    • Marketing-Orientation Revisited: The Crucial Role of the Part-Time Marketer
    • Gummersson, E. (1991 Marketing-Orientation Revisited: The Crucial Role of the Part-Time Marketer European Journal of Marketing 25 (2 60 76.
    • (1991) European Journal of Marketing , vol.25 , Issue.2 , pp. 60-76
    • Gummersson, E.1
  • 17
    • 20444483147 scopus 로고    scopus 로고
    • The Organization of Marketing: A Study of Decentralized, Developed and Dispersed Marketing Activity
    • Harris, L. C. E. Ogbonna (2003 The Organization of Marketing: A Study of Decentralized, Developed and Dispersed Marketing Activity The Journal of Management Studies 40 (2 482 512.
    • (2003) The Journal of Management Studies , vol.40 , Issue.2 , pp. 482-512
    • Harris, L.C.1    Ogbonna, E.2
  • 18
    • 0041873386 scopus 로고
    • Market Analysis and Marketing in New Ventures: Venture Capitalists' Perceptions
    • in. Ed. K. Vesper. Wellesley, MA: Babson College.
    • Hills, G. E. (1984 Market Analysis and Marketing in New Ventures: Venture Capitalists' Perceptions in Frontiers of Entrepreneurship Research. Ed. K. Vesper. Wellesley, MA : Babson College.
    • (1984) Frontiers of Entrepreneurship Research.
    • Hills, G.E.1
  • 20
    • 0010941728 scopus 로고
    • Marketing and Entrepreneurship: The State of the Art
    • in. Eds. D. Sexton. J. Kasarda. Boston: PWS-KENT publishing
    • Hills, G. E. R. W. LaForge (1992a Marketing and Entrepreneurship: The State of the Art in The State of the Art of Entrepreneurship. Eds. D. Sexton J. Kasarda. Boston : PWS-KENT publishing, 164 190.
    • (1992) The State of the Art of Entrepreneurship. , pp. 164-190
    • Hills, G.E.1    Laforge, R.W.2
  • 21
    • 0001781426 scopus 로고
    • Research at the Marketing Interface to Advance Entrepreneurship Theory
    • Hills, G. E. R. W. LaForge (1992b Research at the Marketing Interface to Advance Entrepreneurship Theory Entrepreneurship Theory and Practice 16 (3 33 59.
    • (1992) Entrepreneurship Theory and Practice , vol.16 , Issue.3 , pp. 33-59
    • Hills, G.E.1    Laforge, R.W.2
  • 24
    • 0042374426 scopus 로고
    • Marketing and Entrepreneurship Research Interface
    • in. Ed. G. Hills, R. W. LaForge. B. J. Parker. Chicago, IL: University of Illinois
    • Hisrich, R. D. (1989 Marketing and Entrepreneurship Research Interface in Research at the Marketing/Entrepreneurship Interface. Ed. G. Hills, R. W. LaForge B. J. Parker. Chicago, IL : University of Illinois, 3 17.
    • (1989) Research at the Marketing/Entrepreneurship Interface. , pp. 3-17
    • Hisrich, R.D.1
  • 25
    • 84993043394 scopus 로고    scopus 로고
    • Nordic Perspectives in Marketing and Research in the Marketing/ Entrepreneurship Interface
    • Dec
    • Hultman, C. (1999 Nordic Perspectives in Marketing and Research in the Marketing/Entrepreneurship Interface Journal of Research in Marketing and Entrepreneurship 1 (Dec 54 71.
    • (1999) Journal of Research in Marketing and Entrepreneurship , vol.1 , pp. 54-71
    • Hultman, C.1
  • 26
    • 37649002994 scopus 로고    scopus 로고
    • Teaching Marketing Principles for Rapidly Growing Firms: Student Employment by the Gazelles
    • Hultman, C. G. E. Hills (2001 Teaching Marketing Principles for Rapidly Growing Firms: Student Employment by the Gazelles Marketing Education Review 11 (2 43 52.
    • (2001) Marketing Education Review , vol.11 , Issue.2 , pp. 43-52
    • Hultman, C.1    Hills, G.E.2
  • 27
    • 33244465122 scopus 로고    scopus 로고
    • Marketing News, September. Chicago: American Marketing Association
    • Keefe, L. (2004 What is the Meaning of 'Marketing'? Marketing News, September Chicago : American Marketing Association, 17 18.
    • (2004) What Is the Meaning of 'Marketing'? , pp. 17-18
    • Keefe, L.1
  • 30
    • 35748972183 scopus 로고    scopus 로고
    • A Tribute to 50 years of Excellence in Entrepreneurship and Small Business
    • Kuratko, D. (2006 A Tribute to 50 years of Excellence in Entrepreneurship and Small Business Journal of Small Business Management 44 (3 483 492.
    • (2006) Journal of Small Business Management , vol.44 , Issue.3 , pp. 483-492
    • Kuratko, D.1
  • 34
    • 33646565995 scopus 로고    scopus 로고
    • Large Firms, Entrepreneurial Marketing and the Cycle of Competitive Advantage
    • Miles, M. P. J. Darroch (2006 Large Firms, Entrepreneurial Marketing and the Cycle of Competitive Advantage European Journal of Marketing 40 (5/ 6 485 501.
    • (2006) European Journal of Marketing , vol.40 , Issue.5-6 , pp. 485-501
    • Miles, M.P.1    Darroch, J.2
  • 35
    • 0037400868 scopus 로고    scopus 로고
    • A Short Note on Modeling Corporate Entrepreneurship as Rent-Seeking Competition
    • Miles, M. P., C. Paul A. Wilhite (2003 A Short Note on Modeling Corporate Entrepreneurship as Rent-Seeking Competition Technovation 23, 393 400.
    • (2003) Technovation , vol.23 , pp. 393-400
    • Miles, M.P.1    Paul, C.2    Wilhite, A.3
  • 36
    • 38249034807 scopus 로고
    • The Relationship between Entrepreneurship and Marketing in Established Firms
    • Morris, M. H. G. Paul (1987 The Relationship Between Entrepreneurship and Marketing in Established Firms Journal of Business Venturing 2 (3 247 259.
    • (1987) Journal of Business Venturing , vol.2 , Issue.3 , pp. 247-259
    • Morris, M.H.1    Paul, G.2
  • 37
    • 18844389995 scopus 로고    scopus 로고
    • Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives
    • Morris, M. H., M. Schindehutte R. W. LaForge (2002 Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives Journal of Marketing Theory and Practice 10 (4 1 19.
    • (2002) Journal of Marketing Theory and Practice , vol.10 , Issue.4 , pp. 1-19
    • Morris, M.H.1    Schindehutte, M.2    Laforge, R.W.3
  • 42
    • 84992988776 scopus 로고
    • Market-Orientation and the Learning Organization
    • Slater, S. F., J. C. Narver J. C. (1995 Market-Orientation and the Learning Organization Journal of Marketing 59, 63 74.
    • (1995) Journal of Marketing , vol.59 , pp. 63-74
    • Slater, S.F.1    Narver, J.C.J.C.2
  • 43
    • 0003140568 scopus 로고
    • Entrepreneurial Orientation, Distinctive Marketing Competencies and Organizational Performance
    • Smart, D. T. J. S. Conant (1994 Entrepreneurial Orientation, Distinctive Marketing Competencies and Organizational Performance Journal of Applied Business Research 10 (3 28 38.
    • (1994) Journal of Applied Business Research , vol.10 , Issue.3 , pp. 28-38
    • Smart, D.T.1    Conant, J.S.2
  • 45
    • 37649008538 scopus 로고    scopus 로고
    • The Academic Career Opportunities for Doctoral Students Interested in the Marketing/Entrepreneurship Interface: An Exploratory Study of U.S. Institutions
    • Teach, R. M. P. Miles (1997 The Academic Career Opportunities for Doctoral Students Interested in the Marketing/Entrepreneurship Interface: An Exploratory Study of U.S. Institutions Marketing Education Review 7 (3 23 28.
    • (1997) Marketing Education Review , vol.7 , Issue.3 , pp. 23-28
    • Teach, R.1    Miles, M.P.2
  • 47
    • 0042374428 scopus 로고
    • The Interface of Entrepreneurship and Marketing: Concepts and Research Perspectives
    • in. Ed. G. Hills, R. W. LaForge. B. J. Parker. Chicago, IL: University of Illinois
    • Wortman, M. S., M. S. Spann M. Adams (1989 The Interface of Entrepreneurship and Marketing: Concepts and Research Perspectives in Research at the Marketing/Entrepreneurship Interface. Ed. G. Hills, R. W. LaForge B. J. Parker. Chicago, IL : University of Illinois, 117 137.
    • (1989) Research at the Marketing/Entrepreneurship Interface. , pp. 117-137
    • Wortman, M.S.1    Spann, M.S.2    Adams, M.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.