Entrepreneurial marketing: Acknowledging the entrepreneur and customer-centric interrelationship

Journal of Strategic Marketing

Volumn 18, Issue 4, 2010, Pages 303-316

  Morrish, Sussie C ^a   Miles, Morgan P ^b   Deacon, Jonathan H ^c  

^a UNIVERSITY OF CANTERBURY   (New Zealand)

^b UNIVERSITY OF TASMANIA   (Australia)

^c UNIVERSITY OF GLAMORGAN   (United Kingdom)

Author keywords

Administrative marketing; Entrepreneur customer interrelationship; Entrepreneurial marketing

Indexed keywords

EID: 77955041716     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652541003768087     Document Type: Article

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