The antecedents and consequences of affordable value innovations for emerging markets

Journal of Product Innovation Management

Volumn 32, Issue 1, 2015, Pages 65-79

  Ernst, Holger ^a   Kahle, Hanna Nari ^a   Dubiel, Anna ^a   Prabhu, Jaideep ^b   Subramaniam, Mohan ^c  

^a WHU OTTO BEISHEIM SCHOOL OF MANAGEMENT   (Germany)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^c BOSTON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

INNOVATION; SALES; STANDARDIZATION; VALUE ENGINEERING;

CASE-BASED RESEARCHES; EMPIRICAL ANALYSIS; GROWTH OPPORTUNITIES; INNOVATION PROJECTS; INSTITUTIONAL THEORY; MULTI-NATIONAL CORPORATIONS; MULTINATIONAL FIRMS; VALUE INNOVATIONS;

COMMERCE;

EID: 84914094677     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12171     Document Type: Article

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