Untapped: Strategies for success in underserved markets

Journal of Business Strategy

Volumn 28, Issue 2, 2007, Pages 30-37

  Weiser, John ^a  

^a Brody Weiser Burns   (United States)

Author keywords

Corporate social responsibility; Management strategy; Marketing strategy; Purchasing; Recruitment; Target markets

Indexed keywords

EID: 33847418295     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660710732639     Document Type: Review

References (7)

1. Center for Corporate Citizenship at Boston College (2003), In Practice: ManPower Case Study, February, Center for Corporate Citizenship at Boston College, Chestnut Hill, MA.
2. Ford Foundation (2005), Part of the Solution: Leveraging Business and Markets for Low-income People, Ford Foundation, New York, NY.
3. Humphreys, J. (2004), "The multicultural economy 2004: America's minority buying power", Georgia Business and Economic Conditions, Vol. 64 No. 3, Selig Center for Economic Growth, University of Georgia, Athens, GA.
4. Initiative for a Competitive Inner City (2004), 25 April, available at: www.icic.org/research/research_facts.asp.
5. Masterson, S. (2001), Interview regarding Shaw's Supermarket, 13 June.
6. Prahalad, C.K. and Hammond, A. (2004), Serving the poor profitably, 25 April, available at: www.digitaldividend.org/pdf/serving_profitably.pdf, World Resources Institute, Washington, DC.
7. Weiser, J. (2006), "Making the most of manpower", Brand Strategy, October, pp. 36-7.