Understanding and managing international product launch: A comparison between developed and emerging markets

Journal of Product Innovation Management

Volumn 28, Issue SUPPL. 1, 2011, Pages 104-120

  Lee, Yikuan ^a   Lin, Bou Wen ^b   Wong, Yim Yu ^b   Calantone, Roger J ^b  

^a SAN FRANCISCO STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING STRATEGY; CONCEPTUAL MODEL; CROSS-NATIONAL; CUSTOMER EDUCATION; DISCOUNT PRICING; DOMESTIC MARKETS; EMERGING MARKETS; EMPIRICAL DATA; EXTERNAL CONSTRAINTS; GLOBAL MARKET; GLOBAL MARKETPLACES; GLOBAL PRODUCTS; IDENTIFYING PRINCIPLE; MANAGEMENT PRACTICES; MATURE MARKETS; NEW PRODUCT; NEW PRODUCT PERFORMANCE; PRODUCT LAUNCH; RESEARCH MODELS;

INTERNATIONAL TRADE;

LAUNCHING;

EID: 80054695165     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00864.x     Document Type: Article

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