Business model innovation and sources of value creation in low-income markets

European Management Review

Volumn 7, Issue 3, 2010, Pages 138-154

  Sánchez, Pablo ^a   Ricart, Joan E ^b  

^a UNIVERSITAT POMPEU FABRA   (Spain)

^b IESE BUSINESS SCHOOL   (Spain)

Author keywords

base of the pyramid; business models; innovation; international strategy; low income markets

Indexed keywords

EID: 77958616431     PISSN: 17404754     EISSN: 17404762     Source Type: Journal    
DOI: 10.1057/emr.2010.16     Document Type: Article

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