What are the effective strategic orientations for new product success under different environments? An empirical study of chinese businesses

Journal of Product Innovation Management

Volumn 29, Issue 2, 2012, Pages 166-179

  Yang, Yan ^a   Wang, Qing ^b   Zhu, Hengyuan ^a   Wu, Guisheng ^a  

^a TSINGHUA UNIVERSITY   (China)

^b UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS ENVIRONMENTS; CHANGING BUSINESS ENVIRONMENT; COMPETITIVE ENVIRONMENT; EMPIRICAL STUDIES; ENVIRONMENTAL CONTEXTS; INNOVATION PERFORMANCE; INTER-FUNCTIONAL COORDINATION; MARKET ORIENTATION; NEW PRODUCT PERFORMANCE; NEW PRODUCT SUCCESS; ORDINARY LEAST SQUARES; REGRESSION MODEL; SERVICE FIRMS; STRATEGIC ORIENTATION; TECHNOLOGY ORIENTATION;

CLUSTER ANALYSIS; INDUSTRY; REGRESSION ANALYSIS; RESEARCH;

SYSTEMS ENGINEERING;

EID: 84863244767     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00900.x     Document Type: Article

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