Winning the $30 trillion decathlon: Going for gold in emerging markets

McKinsey Quarterly

Volumn , Issue 4, 2012, Pages 20-35

  Atsmon, Yuval ^a   Child, Peter ^b   Dobbs, Richard ^b   Narasimhan, Laxman ^c  

^a London Office   (United Kingdom)

^b MCKINSEY AND COMPANY   (United States)

^c NONE

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EID: 84883304569     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (8)

1. On a purchasing-power-parity basis.
2. For more, see the full MGI report, Urban world: Cities and the rise of the consuming class (June 2012), on mckinsey.com.
3. Our estimate of $30 trillion reflects private consumption in emerging-market regions in 2025. We define these regions to include Africa, Central Asia, China (with Hong Kong and Taiwan), Eastern Europe, Latin America, the Middle East, and South and Southeast Asia.
4. These companies include Kraft Foods (Nabisco), which led in biscuits; Del Monte Foods, in canned fruit; and Wrigley, in chewing gum.
5. Yuval Atsmon and Max Magni, "Meet the Chinese consumer of 2020," mckinseyquarterly.com, March 2012.
6. Yuval Atsmon, Michael Kloss, and Sven Smit, "Parsing the growth advantage of emerging-market companies," mckinseyquarterly.com, May 2011.
7. Toby Gibbs, Suzanne Heywood, and Leigh Weiss, "Organizing for an emerging world," mckinseyquarterly.com, June 2012.
8. Martin Dewhurst, Matthew Pettigrew, and Ramesh Srinivasan, "How multinationals can attract the talent they need," mckinseyquarterly.com, June 2012.