Extracting key lessons in service innovation

Journal of Product Innovation Management

Volumn 29, Issue 1, 2012, Pages 13-20

  Wooder, Stella ^b   Baker, Steven ^b   Gynane, Charlotte ^a  

^a Sagentia   (United Kingdom)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EMERGING MARKETS; MONEY TRANSFERS; SERVICE INNOVATION; SERVICE INNOVATION PROCESS; TECHNOLOGY PROVIDERS; VODAFONE;

MANAGEMENT;

INNOVATION;

EID: 81555220914     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00875.x     Document Type: Article

References (5)

1. Hughes, N., and, S. Lonie,. 2007. M-PESA: Mobile money for the "unbanked" turning cell phones into 24-hour tellers in Kenya. Innovations (Winter/Spring): 63-81.
2. IfM and IBM. 2008. Succeeding through Service Innovation: A Service Perspective for Education, Research, Business and Government. Cambridge: University of Cambridge Institute for Manufacturing.
3. Jackson, S., 2009. Making mobile pay. Mobile Communications International (March).
4. Mbugua, J., 2008. Big banks plot to kill M-PESA. Available at.
5. Morawczynski, O,. 2009. Exploring the usage and impact of transformational M-banking: The case of M-PESA in Kenya. Mobile Money for the Unbanked, Annual Report 2009, pp. 52-62.