The battle for China's good-enough market

Harvard Business Review

Volumn 85, Issue 9, 2007, Pages

  Gadiesh, Orit ^a   Leung, Philip ^b   Vestring, Till ^c  

^a Bain and Company   (United States)

^b Bain

^c Bain   (Singapore)

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EID: 34548632830     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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