Success Factors of New Product Development for Emerging Markets

The PDMA Handbook of New Product Development

Volumn , Issue , 2013, Pages 100-114

  Dubiel, Anna ^a   Ernst, Holger ^a  

^a WHU OTTO BEISHEIM SCHOOL OF MANAGEMENT   (Germany)

Author keywords

Emerging markets; Multinational corporations; New product development; NPD success factors

Indexed keywords

EID: 84886851763     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781118466421.ch6     Document Type: Chapter

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