Product placement and the promotion of healthy food to pre-adolescents: When popular tv series make carrots look cool

International Journal of Advertising

Volumn 33, Issue 3, 2014, Pages 599-616

  Charry, Karine M ^a  

^a CNRS   (France)

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EID: 84907322976     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-33-3-599-616     Document Type: Article

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