Crafting normative messages to protect the environment

Current Directions in Psychological Science

Volumn 12, Issue 4, 2003, Pages 105-109

  Cialdini, Robert B ^a  

^a ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Environment; Norms; Public service announcements

Indexed keywords

EID: 0041917494     PISSN: 09637214     EISSN: None     Source Type: Journal    
DOI: 10.1111/1467-8721.01242     Document Type: Article

References (6)

1. Bator, R.J., &Cialdini, R.B. (2000). The application of persuasion theory to the development of effective pro-environmental public service announcements. Journal of Social Issues, 56, 527-541.
2. Kallgren, C.A., Reno, R.R., &Cialdini, R.B. (2000). A focus theory of normative conduct: When norms do and do not affect behavior. Personality and Social Psychology Bulletin, 26, 1002-1012.
3. Schultz, P.W. (1999). Changing behavior with normative feedback interventions: A field experiment on curbside recycling. Basic and Applied Social Psychology, 21, 25-38.
4. Cialdini, R.B., Barrett, D.W., Bator, R., Demaine, L.J., Sagarin, B.J., Rhoads, K.v.L., &Winter, P.L. (2003). Activating and aligning social norms for persuasive impact. Manuscript submitted for publication.
5. Cialdini, R.B, Reno, R.R., &Kallgren, C.A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58, 1015-1026.
6. The fifty greatest TV commercials of all time. (1999, July 3-9). TV Guide, pp. 2-34.