Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness

Marketing Letters

Volumn 10, Issue 4, 1999, Pages 393-407

  Russell, Cristel Antonia ^a   Puto, Christopher P ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b GEORGETOWN UNIVERSITY   (United States)

Author keywords

Connectedness; Consumption symbols; Involvement; Product placement; Social identity; Television audience

Indexed keywords

EID: 0037915893     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008170406363     Document Type: Article

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