Dual-modality disclaimers, emotional appeals, and production techniques in food advertising airing during programs rated for children: Is there a good balance?

Journal of Advertising

Volumn 38, Issue 4, 2009, Pages 93-105

  Wicks, Jan Leblanc ^a   Warren, Ron ^a   Fosu, Ignatius ^a   Wicks, Robert H ^a  

^a UNIVERSITY OF ARKANSAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70749098751     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367380407     Document Type: Article

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