The implicit influence of bimodal brand placement on children: Information integration or information interference?

International Journal of Advertising

Volumn 31, Issue 3, 2012, Pages 465-484

  Hang, Haiming ^a  

^a UNIVERSITY OF BATH   (United Kingdom)

Author keywords

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EID: 84865168483     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-31-3-465-484     Document Type: Article

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