The Meaning of Brand Names to Children: A Developmental Investigation

Journal of Consumer Psychology

Volumn 13, Issue 3, 2003, Pages 205-219

  Achenreiner, Gwen Bachmann ^a   Roedder John, Deborah ^b  

^a UNIVERSITY OF WISCONSIN LA CROSSE   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0141751682     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/S15327663JCP1303_03     Document Type: Article

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