The Aad-Ab-PI relationship in children: The impact of brand familiarity and measurement timing

Psychology and Marketing

Volumn 13, Issue 1, 1996, Pages 77-105

  Phelps, Joseph E ^a   Hoy, Mariea Grubbs ^b  

^a UNIVERSITY OF ALABAMA   (United States)

^b NONE

Author keywords

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EID: 0030306552     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199601)13:1<77::AID-MAR5>3.0.CO;2-M     Document Type: Article

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