Why media matter: Toward a richer understanding of consumers' relationships with advertising and mass media

Journal of Advertising

Volumn 26, Issue 1, 1997, Pages 43-60

  Hirschman, Elizabeth C ^a   Thompson, Craig J ^b  

^a RUTGERS UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041687483     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1997.10673517     Document Type: Article

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