Behavioural evidence for the effectiveness of threat appeals in the promotion of healthy food to children

International Journal of Advertising

Volumn 31, Issue 4, 2012, Pages 773-794

  Charry, Karine M ^a   Demoulin, Nathalie T M ^a  

^a CNRS   (France)

Author keywords

[No Author keywords available]

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EID: 84872251692     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-31-4-773-794     Document Type: Article

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