Using extremeness aversion to fight obesity: Policy implications of context dependent demand

Journal of Consumer Research

Volumn 35, Issue 3, 2008, Pages 406-422

  Sharpe, Kathryn M ^a   Staelin, Richard ^a   Huber, Joel ^a  

^a DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 53549087499     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/587631     Document Type: Article

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