Identifying factors influencing the customers purchase behaviour due to location-based promotions

International Journal of Mobile Communications

Volumn 12, Issue 6, 2014, Pages 642-660

  Reichhart, Philipp ^a  

^a UNIVERSITY OF MUNICH   (Germany)

Author keywords

Location based advertising; Mobile advertising; Mobile commerce; Mobile marketing; Purchase behaviour

Indexed keywords

LOCATION BASED; LOCATION-BASED ADVERTISING; MOBILE ADVERTISING; MOBILE MARKETING;

MOBILE COMMERCE;

EID: 84907261734     PISSN: 1470949X     EISSN: 17415217     Source Type: Journal    
DOI: 10.1504/IJMC.2014.064917     Document Type: Article

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