Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns

Journal of Systems and Information Technology

Volumn 10, Issue 3, 2008, Pages 251-265

  Standing, Craig ^a   Jackson, Paul ^a   Leppaniemi, Matti ^a   Karjaluoto, Heikki ^b  

^a UNIVERSITY OF OULU   (Finland)

^b UNIVERSITY OF JYVÄSKYLÄ   (Finland)

Author keywords

Australia; Digital communication systems; Electronic books; Electronic commerce; Publishing

Indexed keywords

EID: 84993099021     PISSN: 13287265     EISSN: 17588847     Source Type: Journal    
DOI: 10.1108/13287260810916943     Document Type: Article

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