The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting

Journal of Advertising

Volumn 31, Issue 4, 2002, Pages 27-40

  Moorman, Mariolein ^a   Neijens, Peter C ^a   Smit, Edith G ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039484219     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2002.10673683     Document Type: Article

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