An investigation and conceptual model of SMS marketing

Proceedings of the Hawaii International Conference on System Sciences

Volumn 37, Issue , 2004, Pages 471-480

  Dickinger, Astrid ^a   Haghirian, Parissa ^a   Murphy, Jamie ^b   Scharl, Arno ^b  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^b UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMER ELECTRONICS; DATA COMMUNICATION SYSTEMS; ELECTRONIC COMMERCE; INTERNET; MARKETING; TELECOMMUNICATION SERVICES; TELECOMMUNICATION TRAFFIC; WIRELESS TELECOMMUNICATION SYSTEMS;

CELL PHONE DISPLAY; GLOBAL DEVELOPMENT; MOBILE DEVICES; SHORT MESSAGE SERVICES (SMS);

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 12344274358     PISSN: 10603425     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/hicss.2004.1265096     Document Type: Conference Paper

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