Enhancing mobile coupon redemption in fast food campaigns

Journal of Research in Interactive Marketing

Volumn 4, Issue 2, 2010, Pages 97-110

  Banerjee, Sy ^a   Yancey, Scott ^b  

^a UNIVERSITY OF MICHIGAN FLINT   (United States)

^b Tetherball   (United States)

Author keywords

Advertising; Coupons; Fast foods; Mobile communication system; Promotional methods; United States of America

Indexed keywords

EID: 79955053885     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505931011051650     Document Type: Article

References (32)

1. Alford, B.L. and Biswas, A. (2002), "The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention", Journal of Business, Vol. 55 No. 9, pp. 775-83.
2. Baker, W.E. and Lutz, R.J. (2000), "An empirical test of an updated relevance-accessibility model of advertising effectiveness", Journal of Advertising, Vol. 29 No. 1, pp. 1-14.
3. Banerjee, S. (2009), "Effect of product category on promotional choice: comparative study of discounts and freebies", Management Research News, Vol. 32 No. 2, pp. 120-31.
4. Banerjee, S. and Dholakia, R.R. (2007), "Are you a mobile shopper? Consumer ubiquity: a multi-dimensional predictor of anywhere, anytime consumption", Proceedings of American Marketing Association Summer Educators Conference, Washington, DC.
5. Banerjee, S. and Dholakia, R.R. (2008), "Mobile advertising: does location based advertising work?", International Journal of Mobile Marketing, Vol. 3, December, pp. 68-74.
6. Barwise, P. and Strong, C. (2002), "Permission-based mobile advertising" Journal of Interactive Marketing, Vol. 16 No. 1, pp. 14-24.
7. Bauer, H., Barnes, S.J., Neumann, M. and Reichardt, T. (2005), "Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study", Journal of Electronic Commerce Research, Vol. 6, pp. 181-92.
8. Celsi, R.L. and Olson, J.C. (1988), "The role of involvement in attention and comprehension processes", Journal of Consumer Research, Vol. 15, September, pp. 210-24.
9. Chandon, P. and Wansink, B. (2007), "The biasing health halos of fast food restaurant health claims: lower calorie estimates and higher side-dish consumption intentions", Journal of Consumer Research, Vol. 34, October, pp. 301-14.
10. Chandon, P., Wansink, B. and Laurent, G. (2000), "A benefit congruency framework of sales promotion effectiveness", Journal of Marketing, Vol. 64 No. 4, pp. 65-81.
11. Chandran, S. and Morwitz, V.G. (2006), "The price of 'free'-dom: consumer sensitivity to promotions with negative contextual influences", Journal of Consumer Research, Vol. 33 December, pp. 384-92.
12. Dhar, R. and Wertenbroch, C. (2000), "Consumer choice between hedonic and utilitarian goods", Journal of Marketing Research, Vol. 37, February, pp. 60-71.
13. Diamond, W.D. (1992), "Just what is a 'dollar's worth'? Consumer reactions to price discounts vs extra product promotions", Journal of Retailing, Vol. 68, pp. 254-70.
14. Dickinger, A. and Kleijnen, M. (2008), "Coupons going wireless: determinants of consumer intentions to redeem mobile coupons", Journal of Interactive Marketing, Vol. 22 No. 3, pp. 23-39.
15. Hirschman, E.C. and Holbrook, M.E. (1982), "Hedonic consumption: emerging concepts, methods and propositions", Journal of Marketing, Vol. 46 No. 3, pp. 92-101.
16. Kahneman, D. and Tversky, A. (1982), "The simulation heuristic", in Kahneman, D., Slovic, P. and Tversky, A. (Eds), Judgment under Uncertainty: Heuristics and Biases, Cambridge University Press, New York, NY, pp. 201-8.
17. Klein, N.M. and Oglethorpe, J.E. (1987), "Cognitive reference points in consumer decision making", in Wallendorf, M. and Anderson, P. (Eds), Advances in Consumer Research, Vol. 14, Association for Consumer Research, Provo, UT, pp. 183-7.
18. Mantel, S.P. and Kellaris, J. (2003), "Cognitive determinants of consumers' time perceptions: the impact of resources required and available", Journal of Consumer Research, Vol. 29 No. 4, pp. 531-8.
19. Monroe, K.B. (1973), "Buyers' subjective perceptions of price", Journal of Marketing Research, Vol. 10 No. 1, pp. 70-80.
20. Munger, J.L. and Grewal, D. (2001), "The effects of alternative price promotional methods on consumer's product evaluations and purchase intentions", Journal of Product & Brand Management, Vol. 10 No. 3, pp. 185-97.
21. Nunes, J.C. and Park, C.W. (2003), "Incommensurate resources: not just more of the same", Journal of Marketing Research, Vol. 40 February, pp. 26-38.
22. Okazaki, S. (2005), "Searching the web for global brands: how do American brands standardize their websites in Europe?", European Journal of Marketing, Vol. 39 Nos 1/2, pp. 87-109.
23. Scharl, A., Dickinger, A. and Murphy, J. (2005), "Diffusion and success factors of mobile marketing", Electronic Commerce Research and Applications, Vol. 4, pp. 159-73.
24. Shankar, V. and Hollinger, M. (2007), "Online and mobile advertising: current scenario, emerging trends, and future directions", MSI Special Report, 07-206, Marketing Science Institute, Cambridge, MA.
25. Tahtinen, J. (2005), "Mobile advertising or mobile marketing. A need for a new concept?", Frontiers of e-Business Research Conference Proceedings, Vol. 1, pp. 152-64.
26. Taylor, S.E. and Fiske, S.T. (1978), "Salience, attention and attribution: top of the head phenomena", in Berkowitz, L. (Ed.), Advances in Experimental Social Psychology, Vol. 11, Academic Press, New York, NY, pp. 249-88.
27. Tellis, G.J., Chandy, R.K. and Thaivanich, P. (2000), "Modeling the effects of direct advertising: which ad works, when, where, and how long?", Journal of Marketing Research, Vol. 37, February, pp. 32-46.
28. Thaler, R. (1985), "Mental accounting and consumer choice", Marketing Science, Vol. 4 Summer, pp. 199-214.
29. Helson, H. (1964), Adaptation-level Theory: An Experimental and Systematic Approach to Behavior, Harper & Row, New York, NY.
30. Monroe, K.B. (1990), Pricing: Making Profitable Decisions, 2nd ed., McGraw-Hill, New York, NY.
31. Sherif, C.W. (1963), "Social categorization as a function of latitude of acceptance and series range", Journal of Abnormal and Social Psychology, Vol. 67, pp. 148-56.
32. Internet source Prospectiv (2008), available at: http://newsblaze.com/story/2008090305303300003.mwir/topstory.html (accessed January 8, 2009).