Gender differences in online travel information search: Implications for marketing communications on the internet

Tourism Management

Volumn 28, Issue 2, 2007, Pages 423-433

  Kim, Dae Young ^a   Lehto, Xinran Y ^b   Morrison, Alastair M ^c  

^a UNIVERSITY OF MISSOURI   (United States)

^b PURDUE UNIVERSITY   (United States)

^c PURDUE UNIVERSITY   (United States)

Author keywords

Destination website; Gender difference; Information search process

Indexed keywords

ADVERTISING; GENDER RELATIONS; INTERNET; MARKET DEVELOPMENT; TOURISM MARKET; TOURIST DESTINATION; TRAVEL DEMAND;

EID: 33845480285     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2006.04.001     Document Type: Article

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