Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets

Journal of Interactive Marketing

Volumn 23, Issue 4, 2009, Pages 308-320

  Sultan, Fareena ^a   Rohm, Andrew J ^a  

^a Tony)   (United States)

Author keywords

Consumer acceptance of new technology; Global marketing and branding; Marketing communications; Mobile and wireless communications; Mobile marketing; Mobile privacy

Indexed keywords

EID: 76449111032     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2009.07.003     Document Type: Article

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