Effect of Consumer Beliefs on Online Purchase Behavior: The Influence of Demographic Characteristics and Consumption Values

Journal of Interactive Marketing

Volumn 25, Issue 3, 2011, Pages 134-144

  Punj, Girish ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Beliefs; Consumption values; Demographics; E commerce; Online shopping; Public policy

Indexed keywords

EID: 79959209643     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2011.04.004     Document Type: Article

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