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Volumn 26, Issue 4, 2014, Pages 572-592

Where is the love?: Investigating multiple membership and hotel customer loyalty

Author keywords

Behavioral loyalty; Customer relationship management; Hotel loyalty programs; Loyalty program memberships; Reciprocal relationships; Relationship marketing

Indexed keywords


EID: 84904704241     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJCHM-03-2013-0141     Document Type: Article
Times cited : (32)

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