-
1
-
-
84904685057
-
Hotel reward programs attracting more consumers
-
Barsky, J. (2011), "Hotel reward programs attracting more consumers" in Hotel Management, Vol. 226, No. 12, p. 12.
-
(2011)
Hotel Management
, vol.226
, Issue.12
, pp. 12
-
-
Barsky, J.1
-
2
-
-
33845478160
-
Developing an effective customer loyalty program
-
Berman, B. (2006), "Developing an effective customer loyalty program" in California Management Review, Vol. 49, No. 1, pp. 123-148.
-
(2006)
California Management Review
, vol.49
, Issue.1
, pp. 123-148
-
-
Berman, B.1
-
3
-
-
58249128375
-
A model of customer-based brand equity and its application to multiple destinations
-
Boo, S., Busser, J., Baloglu, S. (2009), "A model of customer-based brand equity and its application to multiple destinations" in Tourism Management, Vol. 30, No. 2, pp. 219-231.
-
(2009)
Tourism Management
, vol.30
, Issue.2
, pp. 219-231
-
-
Boo, S.1
Busser, J.2
Baloglu, S.3
-
4
-
-
0031528699
-
Effects of time on the norm reciprocity
-
Burger, J.M., Horita, M., Kinoshita, L., Roberts, K., Vera, C. (1997), "Effects of time on the norm reciprocity" in Basic and Applied Social Psychology, Vol. 19, No. 1, pp. 91-100.
-
(1997)
Basic and Applied Social Psychology
, vol.19
, Issue.1
, pp. 91-100
-
-
Burger, J.M.1
Horita, M.2
Kinoshita, L.3
Roberts, K.4
Vera, C.5
-
6
-
-
67349183936
-
Comparisons of stakeholder perceptions of tourism impacts in rural eastern North Carolina
-
Byrd, E.T., Bosley, H.E., Dronberger, M.G. (2009), "Comparisons of stakeholder perceptions of tourism impacts in rural eastern North Carolina" in Tourism Management, Vol. 30, No. 5, pp. 693-703.
-
(2009)
Tourism Management
, vol.30
, Issue.5
, pp. 693-703
-
-
Byrd, E.T.1
Bosley, H.E.2
Dronberger, M.G.3
-
7
-
-
1842433580
-
Social Influence: Compliance and Conformity
-
February
-
Cialdini, R.B., Goldstein, N.J. (2004), "Social Influence: Compliance and Conformity" in Annual Review of Psychology, Vol. 55, February, pp. 591-621.
-
(2004)
Annual Review of Psychology
, vol.55
, pp. 591-621
-
-
Cialdini, R.B.1
Goldstein, N.J.2
-
8
-
-
77956253551
-
Brands:Programs target retun guests
-
Crowell, C. (2010), "Brands:Programs target retun guests" in Hotel & Motel Management, Vol. 225, No. 9, pp. 26-27.
-
(2010)
Hotel & Motel Management
, vol.225
, Issue.9
, pp. 26-27
-
-
Crowell, C.1
-
9
-
-
70149113324
-
Loyalty programs: Airlines outdo hotels
-
Dekay, F., Toh, R.S., Raven, P. (2009), "Loyalty programs: Airlines outdo hotels" in Cornell Hospitality Quarterly, Vol. 50, No. 3, pp. 371-382.
-
(2009)
Cornell Hospitality Quarterly
, vol.50
, Issue.3
, pp. 371-382
-
-
Dekay, F.1
Toh, R.S.2
Raven, P.3
-
10
-
-
84904617777
-
Mail and Internet surveys: The tailored design, -2007 update
-
Dillman, D.A. (2007), "Mail and Internet surveys: The tailored design, -2007 update.", John Wiley & Sons, Etobicoke, ON.
-
(2007)
John Wiley & Sons, Etobicoke, ON
-
-
Dillman, D.A.1
-
11
-
-
0001809402
-
Do customer loyalty programs really work?
-
Dowling, G.R., Uncles, M. (1997), "Do customer loyalty programs really work?" in Sloan Management Review, Vol. 38, No. 4, pp. 71-82.
-
(1997)
Sloan Management Review
, vol.38
, Issue.4
, pp. 71-82
-
-
Dowling, G.R.1
Uncles, M.2
-
12
-
-
67649205523
-
Feeling superior: The impact of loyalty program structures on consumer's perceptions of status
-
Drèze, X., Nunes, J.C. (2009), "Feeling superior: The impact of loyalty program structures on consumer's perceptions of status" in Journal of Consumer Research, Vol. 35, No. 6, pp. 890-905.
-
(2009)
Journal of Consumer Research
, vol.35
, Issue.6
, pp. 890-905
-
-
Drèze, X.1
Nunes, J.C.2
-
13
-
-
78751493611
-
Branding in the Digital Age: You're Spending Your Money in All the Wrong Places by David
-
Edelman, D.C. (2010), "Branding in the Digital Age: You're Spending Your Money in All the Wrong Places by David" in Harvard Business Review, Vol. 88, No. 12, pp. 62-69.
-
(2010)
Harvard Business Review
, vol.88
, Issue.12
, pp. 62-69
-
-
Edelman, D.C.1
-
14
-
-
34547685700
-
The colloquy loyalty marketing census: Sizing up the US loyalty marketing industry
-
Ferguson, R., Hlavinka, K. (2007), "The colloquy loyalty marketing census: Sizing up the US loyalty marketing industry" in Journal of Consumer Marketing, Vol. 24, No. 5, pp. 313-321.
-
(2007)
Journal of Consumer Marketing
, vol.24
, Issue.5
, pp. 313-321
-
-
Ferguson, R.1
Hlavinka, K.2
-
15
-
-
0032351557
-
Consumers and their brands: Developing relationship theory in consumer research
-
Fournier, S. (1998), "Consumers and their brands: developing relationship theory in consumer research" in Journal of consumer research, Vol. 24, No. 4, pp. 343-353.
-
(1998)
Journal of Consumer Research
, vol.24
, Issue.4
, pp. 343-353
-
-
Fournier, S.1
-
16
-
-
77956245872
-
Operators: Loyalty benefits trump costs
-
Freed, J.Q. (2010), "Operators: Loyalty benefits trump costs" in Hotel & Motel Management, Vol. 225, No. 9, pp. 28-29.
-
(2010)
Hotel & Motel Management
, vol.225
, Issue.9
, pp. 28-29
-
-
Freed, J.Q.1
-
17
-
-
84886780770
-
Challenging the use of generational segmentation through understanding self-identity
-
Gardiner, S., Grace, D., King, C. (2013), "Challenging the use of generational segmentation through understanding self-identity" in Marketing Intelligence & Planning, Vol. 31, No. 6, pp. 4-4.
-
(2013)
Marketing Intelligence & Planning
, vol.31
, Issue.6
, pp. 4
-
-
Gardiner, S.1
Grace, D.2
King, C.3
-
18
-
-
0000039816
-
The norm of reciprocity: A preliminary statement
-
Gouldner, A.W. (1960), "The norm of reciprocity: A preliminary statement" in American Sociological Review, Vol. 25, No. 2, pp. 161-178.
-
(1960)
American Sociological Review
, vol.25
, Issue.2
, pp. 161-178
-
-
Gouldner, A.W.1
-
19
-
-
0003506109
-
-
Pearson-Prentice Hall, Upper Saddle River, NJ
-
Hair, J.F.Jr, Black, W.C., Babin, B.J., Anderson, R.E., Tatham, R.L. (2006), Multivariate Data Analysis, Pearson-Prentice Hall, Upper Saddle River, NJ.
-
(2006)
Multivariate Data Analysis
-
-
Hair Jr., J.F.1
Black, W.C.2
Babin, B.J.3
Anderson, R.E.4
Tatham, R.L.5
-
20
-
-
84874431941
-
An extension of the four-stage loyalty model: The critical role of positive switching barriers
-
Han, H., Hyun, S.S. (2012), "An extension of the four-stage loyalty model: The critical role of positive switching barriers" in Journal of Travel & Tourism Marketing, Vol. 29, No. 1, pp. 40-56.
-
(2012)
Journal of Travel & Tourism Marketing
, vol.29
, Issue.1
, pp. 40-56
-
-
Han, H.1
Hyun, S.S.2
-
21
-
-
79952283874
-
A multi-dimensional scale of switching barriers in the full-service restaurant industry: A hierarchical approach
-
Han, H., Back, K., Kim, Y. (2011), "A multi-dimensional scale of switching barriers in the full-service restaurant industry: a hierarchical approach" in Cornell Hospitality Quarterly, Vol. 52, No. 1, pp. 54-63.
-
(2011)
Cornell Hospitality Quarterly
, vol.52
, Issue.1
, pp. 54-63
-
-
Han, H.1
Back, K.2
Kim, Y.3
-
22
-
-
84904642942
-
-
Loyaltyone Colloquy, Cincinnati, OH
-
Hlavinka, K., Sullivan, J. (2011), The Billion Member March: The 2011 COLLOQUY Loyalty Census: Growth and Trends in Loyalty Program Membership and Activity, Loyaltyone Colloquy, Cincinnati, OH.
-
(2011)
The Billion Member March: The 2011 COLLOQUY Loyalty Census: Growth and Trends in Loyalty Program Membership and Activity
-
-
Hlavinka, K.1
Sullivan, J.2
-
23
-
-
0038165880
-
Medium maximization
-
Hsee, C.K., Yu, F., Zhang, J., Zhang, Y. (2003), "Medium maximization" in The Journal of Consumer Research, Vol. 30, No. 1, pp. 1-14.
-
(2003)
The Journal of Consumer Research
, vol.30
, Issue.1
, pp. 1-14
-
-
Hsee, C.K.1
Yu, F.2
Zhang, J.3
Zhang, Y.4
-
24
-
-
71549119463
-
Do reward programs truly build loyalty for lodging industry?
-
Hu, H.-H.S., Huang, C.-T., Chen, P.-T. (2010), "Do reward programs truly build loyalty for lodging industry?" in International Journal of Hospitality Management, Vol. 29, No. 1, pp. 128-135.
-
(2010)
International Journal of Hospitality Management
, vol.29
, Issue.1
, pp. 128-135
-
-
Hu, H.-H.S.1
Huang, C.-T.2
Chen, P.-T.3
-
25
-
-
17644391725
-
Hospitality to hostility: Dealing with low response rates in postal surveys
-
Keegan, S.N., Lucas, R. (2005), "Hospitality to hostility: dealing with low response rates in postal surveys" in International Journal of Hospitality Management, Vol. 24, No. 2, pp. 157-169.
-
(2005)
International Journal of Hospitality Management
, vol.24
, Issue.2
, pp. 157-169
-
-
Keegan, S.N.1
Lucas, R.2
-
26
-
-
33646205022
-
Do reward programs build loyalty for services? The moderating effect of satisfaction on type and timing of rewards
-
Keh, H.T., Lee, Y.H. (2006), "Do reward programs build loyalty for services? The moderating effect of satisfaction on type and timing of rewards" in Journal of Retailing, Vol. 82, No. 2, pp. 127-136.
-
(2006)
Journal of Retailing
, vol.82
, Issue.2
, pp. 127-136
-
-
Keh, H.T.1
Lee, Y.H.2
-
27
-
-
84990826951
-
Impact of guest reward programs on the firms' performance
-
Kim, W.G., Kim, S.Y., Leong, J.K. (2003), "Impact of guest reward programs on the firms' performance" in Journal of Quality Assurance in Hospitality & Tourism, Vol. 4, Nos 1/2, pp. 87-109.
-
(2003)
Journal of Quality Assurance in Hospitality & Tourism
, vol.4
, Issue.1-2
, pp. 87-109
-
-
Kim, W.G.1
Kim, S.Y.2
Leong, J.K.3
-
28
-
-
0035501379
-
Experimental comparison of web, electronic and mail survey technologies in operations management
-
Klassen, R.D., Jacobs, J. (2001), "Experimental comparison of web, electronic and mail survey technologies in operations management" in Journal of Operations Management, Vol. 19, No. 6, pp. 713-728.
-
(2001)
Journal of Operations Management
, vol.19
, Issue.6
, pp. 713-728
-
-
Klassen, R.D.1
Jacobs, J.2
-
29
-
-
17844376758
-
Building and sustaining profitable customer loyalty for the 21st century
-
Kumar, V., Shah, D. (2004), "Building and sustaining profitable customer loyalty for the 21st century" in Journal of Retailing, Vol. 80, No. 4, pp. 317-329.
-
(2004)
Journal of Retailing
, vol.80
, Issue.4
, pp. 317-329
-
-
Kumar, V.1
Shah, D.2
-
30
-
-
33847065381
-
Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
-
Leenheer, J., van Heerde, H.J., Bijmolt, T.H.A., Smidts, A. (2007), "Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members" in International Journal of Research in Marketing, Vol. 24, No. 1, pp. 31-47.
-
(2007)
International Journal of Research in Marketing
, vol.24
, Issue.1
, pp. 31-47
-
-
Leenheer, J.1
van Heerde, H.J.2
Bijmolt, T.H.A.3
Smidts, A.4
-
31
-
-
4344714021
-
The influence of loyalty programs and short-term promotions on customer retention
-
Lewis, M. (2004), "The influence of loyalty programs and short-term promotions on customer retention" in Journal of Marketing Research, Vol. 41, No. 3, pp. 281-292.
-
(2004)
Journal of Marketing Research
, vol.41
, Issue.3
, pp. 281-292
-
-
Lewis, M.1
-
32
-
-
36049005291
-
The long-term impact of loyalty programs on consumer purchase behavior and loyalty
-
October
-
Liu, Y. (2007), "The long-term impact of loyalty programs on consumer purchase behavior and loyalty" in Journal of Marketing, Vol. 71, pp. 19-35, October.
-
(2007)
Journal of Marketing
, vol.71
, pp. 19-35
-
-
Liu, Y.1
-
33
-
-
77449155526
-
Customer relationship management for hotels in Hong Kong
-
Lo, A.S., Stalcup, L.D., Lee, A. (2010), "Customer relationship management for hotels in Hong Kong" in International Journal of Contemporary Hospitality Management, Vol. 22, No. 2, pp. 139-159.
-
(2010)
International Journal of Contemporary Hospitality Management
, vol.22
, Issue.2
, pp. 139-159
-
-
Lo, A.S.1
Stalcup, L.D.2
Lee, A.3
-
34
-
-
75849129773
-
The drivers of loyalty program success: An organizing framework and research agenda
-
McCall, M., Voorhees, C. (2010), "The drivers of loyalty program success: An organizing framework and research agenda" in Cornell Hospitality Quarterly, Vol. 51, No. 1, pp. 35-52.
-
(2010)
Cornell Hospitality Quarterly
, vol.51
, Issue.1
, pp. 35-52
-
-
McCall, M.1
Voorhees, C.2
-
35
-
-
0037262710
-
Card loyalty: A new emerging issue in grocery retailing
-
Mauri, C. (2003), "Card loyalty: A new emerging issue in grocery retailing" in Journal of Retailing and Consumer Services, Vol. 10, No. 1, pp. 13-25.
-
(2003)
Journal of Retailing and Consumer Services
, vol.10
, Issue.1
, pp. 13-25
-
-
Mauri, C.1
-
36
-
-
38949191314
-
The influence of loyalty programme membership on customer purchase behaviour
-
Meyer-Waarden, L. (2008), "The influence of loyalty programme membership on customer purchase behaviour" in European Journal of Marketing, Vol. 42, Nos 1/2, pp. 87-114.
-
(2008)
European Journal of Marketing
, vol.42
, Issue.1-2
, pp. 87-114
-
-
Meyer-Waarden, L.1
-
37
-
-
0001816315
-
Do rewards really create loyalty?
-
O'Brien, L., Jones, C. (1995), "Do rewards really create loyalty?" in Harvard Business Review, Vol. 73, No. 3, pp. 75-82.
-
(1995)
Harvard Business Review
, vol.73
, Issue.3
, pp. 75-82
-
-
O'Brien, L.1
Jones, C.2
-
39
-
-
0033439536
-
Whence Consumer loyalty
-
Oliver, R.L. (1999), "Whence Consumer loyalty" in Journal of Marketing, Vol. 63, No. 4, pp. 33-44.
-
(1999)
Journal of Marketing
, vol.63
, Issue.4
, pp. 33-44
-
-
Oliver, R.L.1
-
40
-
-
84867764741
-
Non-response bias in Internet-based advertising conversion studies
-
Park, S., Fesenmaier, D.R. (2012), "Non-response bias in Internet-based advertising conversion studies" in International Journal of Culture, Tourism and Hospitality Research, Vol. 6, No. 4, pp. 340-355.
-
(2012)
International Journal of Culture, Tourism and Hospitality Research
, vol.6
, Issue.4
, pp. 340-355
-
-
Park, S.1
Fesenmaier, D.R.2
-
41
-
-
84986132974
-
When lemonade is better than whisky: Investigating the equitableness of a supermarket's reward scheme
-
Parker, C., Worthington, S. (2000), "When lemonade is better than whisky: investigating the equitableness of a supermarket's reward scheme" in International Journal of Retail & Distribution Management, Vol. 28, No. 11, pp. 490-498.
-
(2000)
International Journal of Retail & Distribution Management
, vol.28
, Issue.11
, pp. 490-498
-
-
Parker, C.1
Worthington, S.2
-
42
-
-
0037507616
-
A cross-cultural study of switching barriers and propensity to stay with service providers
-
Patterson, P.G., Smith, T. (2003), "A cross-cultural study of switching barriers and propensity to stay with service providers" in Journal of Retailing, Vol. 79, No. 2, pp. 107-120.
-
(2003)
Journal of Retailing
, vol.79
, Issue.2
, pp. 107-120
-
-
Patterson, P.G.1
Smith, T.2
-
44
-
-
79551482280
-
Guests' perceptions on factors influencing customer loyalty: An analysis for UK hotels
-
Ramanathan, U., Ramanathan, R. (2011), "Guests' perceptions on factors influencing customer loyalty: An analysis for UK hotels" in International Journal of Contemporary Hospitality Management, Vol. 23, No. 1, pp. 7-25.
-
(2011)
International Journal of Contemporary Hospitality Management
, vol.23
, Issue.1
, pp. 7-25
-
-
Ramanathan, U.1
Ramanathan, R.2
-
45
-
-
3843086293
-
Are senior leisure travelers different?
-
Reece, W.S. (2004), "Are senior leisure travelers different?" in Journal of Travel Research, Vol. 43, No. 1, pp. 11-18.
-
(2004)
Journal of Travel Research
, vol.43
, Issue.1
, pp. 11-18
-
-
Reece, W.S.1
-
46
-
-
23744463102
-
Building brand webs: Customer relationship management through the Tesco Clubcard loyalty scheme
-
Rowley, J. (2005), "Building brand webs: Customer relationship management through the Tesco Clubcard loyalty scheme" in International Journal of Retail & Distribution Management, Vol. 33, No. 3, pp. 194-206.
-
(2005)
International Journal of Retail & Distribution Management
, vol.33
, Issue.3
, pp. 194-206
-
-
Rowley, J.1
-
47
-
-
0031537204
-
Loyalty programs and their impact on repeat-purchase loyalty patterns
-
Sharp, B., Sharp, A. (1997), "Loyalty programs and their impact on repeat-purchase loyalty patterns" in International Journal of Research in Marketing, Vol. 14, No. 5, pp. 473-486.
-
(1997)
International Journal of Research in Marketing
, vol.14
, Issue.5
, pp. 473-486
-
-
Sharp, B.1
Sharp, A.2
-
48
-
-
33747041057
-
Discriminant analysis in counseling psychology research
-
Sherry, A. (2006), "Discriminant analysis in counseling psychology research" in The Counseling Psychologist, Vol. 34, No. 5, pp. 661-683.
-
(2006)
The Counseling Psychologist
, vol.34
, Issue.5
, pp. 661-683
-
-
Sherry, A.1
-
49
-
-
20444440013
-
Brand loyalty programs: Are they shams?
-
Shugan, S.M. (2005), "Brand loyalty programs: Are they shams?" in Marketing Science, Vol. 24, No. 2, pp. 185-193.
-
(2005)
Marketing Science
, vol.24
, Issue.2
, pp. 185-193
-
-
Shugan, S.M.1
-
50
-
-
21244484701
-
Customer frustration in loyalty programs
-
Stauss, B., Schmidt, M., Schoeler, A. (2005), "Customer frustration in loyalty programs" in International Journal of Service Industry Management, Vol. 16, No. 3, pp. 229-252.
-
(2005)
International Journal of Service Industry Management
, vol.16
, Issue.3
, pp. 229-252
-
-
Stauss, B.1
Schmidt, M.2
Schoeler, A.3
-
51
-
-
84877322999
-
The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members
-
Tanford, S. (2013), "The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members" in International Journal of Hospitality Management, Vol. 34, pp. 285-294.
-
(2013)
International Journal of Hospitality Management
, vol.34
, pp. 285-294
-
-
Tanford, S.1
-
52
-
-
79959845016
-
The Influence of Reward Program Membership and Commitment on Hotel Loyalty
-
Tanford, S., Raab, C., Kim, Y.-S. (2011), "The Influence of Reward Program Membership and Commitment on Hotel Loyalty" in Journal of Hospitality & Tourism Research, Vol. 35, No. 3, pp. 279-307.
-
(2011)
Journal of Hospitality & Tourism Research
, vol.35
, Issue.3
, pp. 279-307
-
-
Tanford, S.1
Raab, C.2
Kim, Y.-S.3
-
53
-
-
84855517526
-
Determinants of customer loyalty and purchasing behavior for full-service and limited-service hotels
-
Tanford, S., Raab, C., Kimb, Y.-S. (2012), "Determinants of customer loyalty and purchasing behavior for full-service and limited-service hotels" in International Journal of Hospitality Management, Vol. 31, No. 2, pp. 319-328.
-
(2012)
International Journal of Hospitality Management
, vol.31
, Issue.2
, pp. 319-328
-
-
Tanford, S.1
Raab, C.2
Kimb, Y.-S.3
-
54
-
-
33845662268
-
Developing and rewarding loyalty to hotels: The guest's perspective
-
Tideswell, C., Fredline, E. (2004), "Developing and rewarding loyalty to hotels: The guest's perspective" in Journal of Hospitality & Tourism Research, Vol. 28, No. 2, pp. 186-208.
-
(2004)
Journal of Hospitality & Tourism Research
, vol.28
, Issue.2
, pp. 186-208
-
-
Tideswell, C.1
Fredline, E.2
-
55
-
-
0038457182
-
Customer loyalty and customer loyalty programs
-
Uncles, M.D., Dowling, G.R., Hammond, K. (2003), "Customer loyalty and customer loyalty programs" in Journal of Consumer Marketing, Vol. 20, No. 4, pp. 294-316.
-
(2003)
Journal of Consumer Marketing
, vol.20
, Issue.4
, pp. 294-316
-
-
Uncles, M.D.1
Dowling, G.R.2
Hammond, K.3
-
56
-
-
84877323176
-
A new look at the benefits of improving segmentation efforts with rewards programs
-
Voorhees, C., McCall, M., Calantone, R. (2011), "A new look at the benefits of improving segmentation efforts with rewards programs" in Cornell Hospitality Reports, Vol. 11, No. 11, pp. 4-14.
-
(2011)
Cornell Hospitality Reports
, vol.11
, Issue.11
, pp. 4-14
-
-
Voorhees, C.1
McCall, M.2
Calantone, R.3
-
57
-
-
66249102282
-
Does Customer Demotion Jeopardize Loyalty?
-
Wagner, T., Hennig-Thurau, T., Rudolph, T. (2009), "Does Customer Demotion Jeopardize Loyalty?" in Journal of Marketing, Vol. 73, No. 3, pp. 69-85.
-
(2009)
Journal of Marketing
, vol.73
, Issue.3
, pp. 69-85
-
-
Wagner, T.1
Hennig-Thurau, T.2
Rudolph, T.3
-
58
-
-
34547701840
-
Consumer reactance against loyalty programs
-
Wendlandt, M., Schrader, U. (2007), "Consumer reactance against loyalty programs" in Journal of Consumer Marketing, Vol. 24, No. 5, pp. 293-304.
-
(2007)
Journal of Consumer Marketing
, vol.24
, Issue.5
, pp. 293-304
-
-
Wendlandt, M.1
Schrader, U.2
-
59
-
-
77449119295
-
A conceptual framework of hotel experience and customer-based brand equity: Some research questions and implications
-
Xu, J.B., Chan, A. (2010), "A conceptual framework of hotel experience and customer-based brand equity: Some research questions and implications" in International Journal of Contemporary Hospitality Management, Vol. 22, No. 2, pp. 174-193.
-
(2010)
International Journal of Contemporary Hospitality Management
, vol.22
, Issue.2
, pp. 174-193
-
-
Xu, J.B.1
Chan, A.2
-
60
-
-
0037998727
-
Effects of loyalty programs on value perception, program loyalty, and brand loyalty
-
Yi, Y., Jeon, H. (2003), "Effects of loyalty programs on value perception, program loyalty, and brand loyalty" in Journal of the Academy of Marketing Science, Vol. 31, No. 3, pp. 229-240.
-
(2003)
Journal of the Academy of Marketing Science
, vol.31
, Issue.3
, pp. 229-240
-
-
Yi, Y.1
Jeon, H.2
|