The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members

International Journal of Hospitality Management

Volumn 34, Issue 1, 2013, Pages 285-294

  Tanford, Sarah ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

Behavioral intentions; Commitment; Hotel; Loyalty; Reward programs; Switching costs

Indexed keywords

EID: 84877322999     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2013.04.006     Document Type: Article

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