An extension of the four-stage loyalty model: The critical role of positive switching barriers

Journal of Travel and Tourism Marketing

Volumn 29, Issue 1, 2012, Pages 40-56

  Han, Heesup ^a   Hyun, Sunghyup Sean ^b  

^a Dong A University   (South Korea)

^b Pusan National University   (South Korea)

Author keywords

Action loyalty; Attitudinal loyalty; Full service restaurants; Positive switching barriers

Indexed keywords

EID: 84874431941     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2012.638559     Document Type: Article

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