When lemonade is better than whisky: Investigating the equitableness of a supermarket's reward scheme

International Journal of Retail & Distribution Management

Volumn 28, Issue 11, 2000, Pages 490-498

  Parker, Cathy ^a   Worthington, Steve ^b  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^b STAFFORDSHIRE UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Grocery industry; Loyalty schemes; Retailing

Indexed keywords

EID: 84986132974     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550010356859     Document Type: Article

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