CRM to social CRM: the integration of new technologies into customer relationship management

Journal of Strategic Marketing

Volumn 22, Issue 2, 2014, Pages 149-176

  Choudhury, Musfiq Mannan ^a,b   Harrigan, Paul ^b  

^a UNIVERSITY OF DHAKA   (Bangladesh)

^b UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

customer engagement initiatives; customer relationship management (CRM); partial least squares; relational information processes; social CRM; social media technologies

Indexed keywords

EID: 84893191331     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2013.876069     Document Type: Article

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